Meta Marketing Analytics Professional Certificate

Beginner | Certificate | Marketing Analytics

Goal: To Get a Job | Salary: ₹3-5.5 lakh | Professional Certificate | No Degree or Prior Experience Needed | Taught by Meta Staff | Duration: 2 Months

A job-oriented 6-course series that helps you launch your career as a Marketing Analytics Professional. The course is created by Meta, the parent company of Facebook, Instagram and WhatsApp. Consequently, you learn practical and job-ready skills besides earning professional credentials from Meta.

The course is a great one to pair with the 6-month Google Digital Marketing & E-commerce Professional Certificate course. With only 10 hours of study a week, you get to be an expert in marketing analytics in the two most important online platforms within 8 months at most and even 2-3 months if you put in your best.

What You’ll Learn

  • Collect, sort, evaluate, and visualize marketing data
  • Summarize and analyse data using marketing analytics methods
  • Design experiments and test hypotheses to evaluate advertising effectiveness
  • Use Meta Ads Manager to test ad effectiveness and evaluate the results

What You’ll Earn

  • ₹3-5.5 lakh per year is the average salary for a Meta Marketing Analyst in India (Source: ambitionbox.com, glassdoor.co.in, payscale.com)
  • $80,000+ per year is the median salary for a Meta Marketing Analyst in the US (Source: Lightcast™ US Job Postings)

Details

This six-course program is designed for anyone looking to gain in-demand technical skills to kickstart a career as a marketing analyst or better analyse their business. The industry-relevant curriculum is designed to prepare you for jobs that include Marketing Analyst, Marketing Researcher, Marketing Science Analyst, and more.

The course has been designed by the marketing experts at Meta, the parent company of Facebook, Instagram, WhatsApp and Threads.

You will learn:

  • Basic marketing principles, how data informs marketing decisions, and how you can apply the OSEMN data analysis framework to approach common analytics questions
  • How to use essential tools like spreadsheets and SQL to gather, connect, and analyse relevant data
  • Common statistical methods used to segment audiences, evaluate campaign results, optimise the marketing mix, and evaluate sales funnels
  • How to visualize data using Tableau and use Meta Ads Manager to create campaigns, evaluate results, and run experiments to optimise campaigns

You earn the Meta Marketing Science Certification on successful completion of the program.

Applied Learning Project

You will engage in applied learning through hands-on activities throughout the program. The projects offer an opportunity to apply marketing data analysis practically, such as:

  • Identifying data sources
  • Using Tableau to visualise results
  • Evaluating advertising effectiveness
  • Optimising the sales funnel
  • Optimising marketing campaigns using Meta Ads Manager

Your results could be added to a portfolio to share with a future employer or use at your own business.

Learn More >>

Institution: Meta
Platform: Coursera
Cost: From ~₹4,500/mth
Certificate: Professional Cert.
Duration: 2 months
Level: Beginner
Language: English
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