Goal: To Get a Job or Earn US College Credits | Salary: ₹3-5 lakh | Professional Certificate | No Degree or Prior Experience Needed | Taught by Google Staff | Duration: 6 Months |
A job-oriented 7-course series that gives you hands-on experience in digital marketing, analytics and e-commerce management. You can use this certification to apply for roles such as Marketing Coordinator, E-commerce Associate, Paid Search Specialist, and other marketing analytics roles.
Note: This program should be pursued with the Meta Marketing Analytics Professional Certificate program, so that you get to learn marketing analytics skills from the two top companies in the online industry.
What You’ll Learn
- Learn the fundamentals of digital marketing and e-commerce to gain the skills needed to land an entry-level job
- Attract and engage customers through digital marketing channels like search and email
- Measure marketing performance through analytics and present insights
- Build e-commerce stores, analyse online performance, and grow customer loyalty
What You’ll Earn
- ₹3-5 lakh per year is the average beginner salary for a Digital Marketing professional in India (Source: glassdoor.co.in, collegedunia.com, iide.co)
- $59,000+ per year is the median salary for a Digital Marketing professional in the US (Source: Lightcast™ US Job Postings)
Details
This 7-course program helps you develop skills that prepare you for an entry-level job and learn how to use tools and platforms like Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify and Twitter.
You will learn from subject-matter experts at Google and have a chance to build your own portfolio with projects like customer personas and social media calendars to show to potential employers.
This program is ACE® recommended—when you complete, you can earn up to 9 college credits if you are pursuing a US college degree.
Applied Learning Project
This program includes over 190 hours of instruction and practice-based assessments, which simulate real-world digital marketing and e-commerce scenarios that are critical for success in the workplace. The content is highly interactive and developed by Google employees with experience in the field.
Skills you will gain will include:
- Developing digital marketing and e-commerce strategies
- Attracting and engaging customers through digital marketing channels like search and email
- Measuring marketing analytics and sharing insights
- Building e-commerce stores, analysing e-commerce performance, and building customer loyalty
Platforms and tools you will learn include Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify and Twitter.
The program uses a mix of videos, assessments, and hands-on activities to help you learn how to use popular tools and platforms required for an entry-level job, and learn concrete skills that top employers need at the moment.
